The Sialkot Stallionz have announced a major commercial partnership ahead of their debut season, signing global sportswear giant New Balance as their exclusive apparel sponsor for **Pakistan Super League Season 11 in 2026.
The deal marks a significant step for both the franchise and the brand, combining PSL’s growing global audience with New Balance’s expanding presence in international cricket.
New Balance Expands Its Cricket Footprint
New Balance has been steadily strengthening its position in cricket through partnerships with national boards, domestic competitions, and elite players. The company has built a strong profile in major cricket markets including Australia, England, and South Africa.
The brand is known for producing high-performance cricket gear and has secured high-profile athlete sponsorships, notably with England captain Joe Root and Australian star Steve Smith.
Steve Smith Connection Adds Star Power
Steve Smith’s involvement adds another layer to the partnership, as the Australian batter is also part of the Sialkot Stallionz squad. He was signed as the most expensive player in PSL history, underlining the franchise’s intent to build a high-profile team from the outset.
Strong Squad Building for PSL 11
Alongside Smith, the Stallionz have strengthened their squad with key Pakistani players, including:
-
Mohammad Nawaz
-
Saad Masood
-
Ahmed Daniyal
-
Salman Mirza
This blend of international star quality and domestic talent suggests the franchise is aiming to make an immediate impact in its first PSL campaign.
A Statement of Ambition
The collaboration between Sialkot Stallionz and New Balance reflects both commercial ambition and sporting intent. For the franchise, it signals confidence and global positioning. For New Balance, it represents another step in deepening its influence in one of cricket’s most passionate markets.
As PSL 11 approaches, this partnership could become one of the defining commercial moves of the season.
